Ina Paarman

Creative Direction
Web Design & Development

The story of Paarman Foods combines the best of life’s ingredients – humble beginnings, perseverance, a tireless dedication to exceptional quality, an inherent passion for good food and the desire to enrich people’s lives by making cooking and eating more pleasurable and healthier.

Like many businesses that experience slingshot growth, the Paarman website and associated systems did not keep up with the expansion rate. Information was frequently outdated and infrastructure did not support advanced recipe searches.

Eager to bring their digital presence in line, the Paarmans wanted a next-generation website to drive customer engagement with their comprehensive recipe and product database. Working closely with Ina and Graham Paarman, a colourful new identity was created and applied across all digital platforms.