Energy Partners

Identity Design

Founded in 2009, Energy Partners is a leading energy solutions provider in South Africa. 

Energy Partners required a new brand identity to consolidate their reputation as an enterprise that drives innovation and energy optimisation to deliver results that matter. 

Key requirements were to showcase the full range of services, enable divisions to have an own identity, and to allow for the incorporation of acquisition brands. To this effect a flexible identity system was created, encompassing 9 divisions that tie into the parent brand, with the capacity to incorporate future acquisitions. In a bold move, “Energy Partners” was shortened to the wordmark “EP”, which acts as a unifier across all business divisions. A vibrant colour palette was introduced to distinguish various company divisions, allowing for instant differentiation and recognisability.