Fuudu

Identity Design
Creative Direction
Web Design & Development

Fuudu is an online community of food makers and food lovers that showcases deliciously crafted food and the passionate artisans who make it.

Fuudu’s objective is to support young food brands by giving them exposure and increasing their reach, without compromising the brand’s artisanal integrity. In supporting the real food movement, Fuudu wants to inspire people to change the way they eat.

In keeping with their natural approach, a fresh identity was created using a playful brush script in a friendly, accessible lowercase logotype. We created a responsive website to connect food makers and food lovers, resulting in an effective, well-considered user experience for the food community. 

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