Cederkloof

Identity Design
Creative Direction 
 

Cederkloof Botanical Retreat is a place of restoration for the animal, plant and human inhabitants of this vast ecosystem.

The Retreat forms part of a working farm set in a beautiful wilderness with more than 850 fynbos species. The new owners are restoring the land through sound business and ecological practices. One of the first projects was the restoration of the majestic indigenous cedar trees. 

The brand’s new visual identity is rooted in its philosophy of land restoration and inspired by the natural beauty of the surroundings. The organic simplicity of the logo expresses Cederkloof‘s values and strong connection to nature. Angular lines reference the edged leaves of local fynbos, while the diagonals represent the kloof that the resort is named after.