Objective

Woodline Shade Solutions requires a Brand refresh to position themselves as a global leader in the sales and manufactureing of high-quality parasol. The Brand refresh needs to express the company's vision of leisure and timeless craftsmanship.

The Brand Architecture needs to be cohesive and include both Woodline Shade Solutions and Woodline Branding Solutions. The two Brand Identities need to be destinct yet visually complimentary.

A key requirement is that the brand is future-proof and remaims relevant as the company grows and expands.

We are excited about this project and look forward to working with you.

Johan Walters

Objective

A new energy company has been formed to lead the transition in the private renewable energy sector and to create a positive impact on the African continent. It’s an agile and disruptive company that aims to establish a "many to many" energy model resulting in a true private utlity grid.

A Brand Identity is needed to position the company as a leader in the energy field and also express the company's vision and unique business strategy. It has to convey a strong sense of innovation and ambition while reinforcing the company's drive in providing African solutions for Africa. The brand also needs to be aligned with the cultural and political sensitivities regarding energy within the current African context. A key requirement is that the brand has longevity and remaims fitiing as the company grows and expands.

We are excited about this project and look forward to working with you.

Johan Walters

Timeframe

Research and framing

1 week

Design and development of new identities

3 - 4 weeks

Design refinement based on client feedback

1 - 2 weeks

Compile Brand Guidelines

2 weeks

Delivery of Brand assets

1 week

Implimentation and launch of Brand Identity

TBA

Estimated project time: 9 - 10 weeks

Investment

1. Woodline Shade Solutions

Research and framing
Design research and framing of Brand Architecture

Name generation
Generation of 3 name options including domain verification and registration (includes high-level concept presentation)

R10,000.00

R15,000.00

Design and development of new identity
Research and presentation of 2 identity design options

R40,000.00

Identity refinement
Identity refinement based on client feedback ensuring alignment with business objectives and strategy (includes 2 reverts)

R10,000.00

Creation of colour palette and font style
Process includes development of colour scheme and typography for logo and wordmark

R10,000.00

Brand Guidelines illustrating Brand specs and controls
Comprehensive document supplied in PDF format (20+ page document) for the purpose of logo replication, signage, printing, digital application and where the brand is applied to communication material.
Note: The option of a fully interactive online Brand Portal is also available

R20,000.00

Image and Photography Guidelines
Image specification and photogrpahic guidelines & principles

R15,000.00

Creation of Brand assets
Export of final artwork in open files including logo pack (JPEG, SVG, PNG formats)

R5,000.00

Implimentation and launch
Implementation of the new Brand Identity across all business communications and digital properties. Cost will be based on the specified branded elements, stationery and collateral

Subtotal

Total Excluding VAT

R110,000.00

2. Woodline Branding Solutions

Design and development of new identity
Research and presentation of 2 identity design options

R30,000.00

R40,000.00

Identity refinement
Identity refinement based on client feedback ensuring alignment with business objectives and strategy (includes 2 reverts)

R10,000.00

Creation of colour palette and font style
Process includes development of colour scheme and typography for logo and wordmark

R5,000.00

Brand Guidelines illustrating Brand specs and controls
Comprehensive document supplied in PDF format (20+ page document) for the purpose of logo replication, signage, printing, digital application and where the brand is applied to communication material.
Note: The option of a fully interactive online Brand Portal is also available

R20,000.00

Creation of Brand assets
Export of final artwork in open files including logo pack (JPEG, SVG, PNG formats)

R5,000.00

Implimentation and launch
Implementation of the new Brand Identity across all business communications and digital properties. Cost will be based on the specified branded elements, stationery and collateral

Subtotal

Total Excluding VAT

R70,000.00

TOTAL Excluding VAT

Total Excluding VAT

R180,000.00

Next steps

Terms & Conditions

If you agree to the Investment, please confirm your acceptance via email →
Once approved we will be in touch with your invoice details and proceed to schedule in the design work.

Thank you for the opportunity to quote.

If you agree to the Investment, please confirm your acceptance via email →
Once approved we will be in touch with your invoice details and proceed to schedule in the design work.

Thank you for the oppertunity to quote & look forward to hearing from you.

Terms & Conditions

Please note:
This quotation is based on the information provided, and may change if additional information is forthcoming, or specifications change.

Exclusions:
This quotation does not include photography, stock imagery, externally commissioned research, font licensing, copywriting, paper, printing, third-party artwork, and/or material needed for the projects.

Payment:
This quotation is valid for 30 days. Upon acceptance of the quotation, a 50% payment is required, remainder invoiced upon delivery of final artwork. All artwork, design and development work remains the property of Walters & Co until paid in full.

Errors and omissions:
It is the Client’s responsibility to check proofs carefully for accuracy in all respects, ranging from spelling to technical illustrations. Walters & Co is not liable for errors or omissions.

Walters & Co (Pty) Ltd
4 Plein Street, Anglo Building
1st Floor, Stellenbosch
South Africa

hello@waltersandco.com
+27 (0)83 514 1546