Objective

Truestone Impact Investment Management is a small but experienced firm building and scaling businesses in Sierra Leone. Currently, they are looking to scale up and raise assets into an existing vehicle, Truestone Africa.

An Identity refresh is needed to capture the company's intent of positioning itself as the leading frontier market private equity manager. The new identity has to communicate their extensive investment experience, their goal to generate attractive financial returns as well as their ambition to have a social impact in some of the most difficult business environments.

Key requirements are that the brand is simple, approachable and future-proof, remaining relevant as the company grows and expands.

We are very excited about this project and look forward to the opportunity of working with you.

Johan Walters

Objective

Unearth Capitol is a newly formed Investment Management company with the vision to be a trusted steward of savings, whilst funding businesses that provide services and goods essential to life or to improve living standards.

A Corporate Identity is needed to capture the company's goal of finding remarkable investment opportunities within the commodities and natural resource sectors. The new identity has to convey a sensitivity towards the perception of commodities, especially given the global drive to green and renewable energy. Key requirements are that the brand is simple, approachable and future-proof, remaining relevant as the company grows and expands.

We are excited about this project and look forward to working with you.

Johan Walters

Timeframe

Commence with design and development of new identity

w / c 29 Jan 2024

Present identity design options

w / c 26 Fed 2024

Design refinement based on client feedback

w / c 4 March 2024

Delivery of brand assets

w / c 11 March 2024

Compile Brand Guidelines

w / c 1 April 2024

Implimentation and launch of Corporate Identity

1 April 2024

Investment

Design and development of new identity
Design research and presentation of 2 identity design options

£2,500.00

Identity refinement
Identity refinement based on client feedback ensuring alignment with business objectives and strategy (includes 2 reverts)

£550.00

Creation of colour palette and font style
Process includes development of colour scheme and typography for logo and wordmark

£600.00

Brand Guidelines illustrating brand specs and controls
Supplied in PDF format (20+ page document) for the purpose of logo replication, signage, printing, digital application and where the brand is applied to communication material

£750.00

Creation of brand assets
Export of final artwork in open files including logo pack (JPEG, SVG, PNG formats)

£250.00

Implementation and launch
This includes business critical items such as landing page, email signatures and presentation templates. Implementation of the new Corporate Identity across remaining business communications and digital properties will be costed seperately

£650.00

Total Excluding VAT

£5,300.00

£4,500.00

£5,300.00

Next steps

Terms & Conditions

If you agree to the Investment, please confirm your acceptance via email →
Once approved we will be in touch regarding billling details and proceed to schedule in the design work.

Thank you for the opportunity to quote.

If you agree to the Investment, please confirm your acceptance via email →
Once approved we will be in touch with your invoice details and proceed to schedule in the design work.

Thank you for the oppertunity to quote & look forward to hearing from you.

Terms & Conditions

Please note:
This quotation is based on the information provided, and may change if additional information is forthcoming, or specifications change.

Exclusions:
This quotation does not include photography, stock imagery, externally commissioned research, font licensing, copywriting, paper, printing, third-party artwork, and/or material needed for the projects.

Payment:
This quotation is valid for 30 days. Upon acceptance of the quotation, a 50% payment is required, remainder invoiced upon delivery of final artwork. All artwork, design and development work remains the property of Walters & Co until paid in full.

Errors and omissions:
It is the Client’s responsibility to check proofs carefully for accuracy in all respects, ranging from spelling to technical illustrations. Walters & Co is not liable for errors or omissions.

Walters & Co (Pty) Ltd
4 Plein Street, Anglo Building
1st Floor, Stellenbosch
South Africa

hello@waltersandco.com
+27 (0)83 514 1546