Objective

A refresh, not reinvention, is often the best step forward.

Tquila is a technology venture firm - injecting both capital and hands-on management expertise to generate enterprise value. With a refresh of the existing brand comes the opportunity to create a strong and memorable identity that will help Tquila stand out in the investment industry and resonate with its audience. Key elements that will be considered are the brand colours, typography, and imagery. These will be developed to reflect the brand's values and express the brand personality more authentically.

We are excited about this project and look forward to working with you.

Objective

A new energy company has been formed to lead the transition in the private renewable energy sector and to create a positive impact on the African continent. It’s an agile and disruptive company that aims to establish a "many to many" energy model resulting in a true private utlity grid.

A Brand Identity is needed to position the company as a leader in the energy field and also express the company's vision and unique business strategy. It has to convey a strong sense of innovation and ambition while reinforcing the company's drive in providing African solutions for Africa. The brand also needs to be aligned with the cultural and political sensitivities regarding energy within the current African context. A key requirement is that the brand has longevity and remaims fitiing as the company grows and expands.

We are excited about this project and look forward to working with you.

Johan Walters

Timeframe

Design and development of new identity

3 weeks

Identity refinement based on client feedback

2 weeks

Compile Brand Guidelines

1 week

Delivery of brand assets

1 week

Estimated project time: 6-7 weeks.

Investment

Design and development of new identity
Research and presentation of 2 identity design options

£2,500.00

R40,000.00

Identity refinement
Identity refinement based on client feedback ensuring alignment with objectives and strategy (includes 2 reverts)

£500.00

R10,000.00

Creation of colour palette and font style
Process includes development of colour scheme and typography for logo and wordmark

£500.00

R8,000.00

Brand Guidelines illustrating brand specs and controls
A 20+ pages PDF document outlining the visual and written elements that define the brand's identity, ensuring consistency in the way the brand presents itself across all platforms, channels, and touchpoints.

£750.00

R12,000.00

Creation of brand assets
Export of final artwork and supply of open files (Logo pack includes JPEG, SVG & PNG formats)

£250.00

R5,000.00

Implementation and launch
Implementation of the new Brand Identity for all digital properties and across all marketing communications. Cost will be based on business critical items such as website, email signatures and presentation templates etc.

TBA

R0,000.00

Total Excluding VAT

£4,500.00

R56,000.00

Next steps

Terms & Conditions

If you agree to the Investment, please confirm your acceptance via email →
Once approved we will be in touch regarding billing details and to schedule in the design work.

Thank you for the opportunity to quote.

Johan Walters

If you agree to the Investment, please confirm your acceptance via email →
Once approved we will be in touch with your invoice details and proceed to schedule in the design work.

Thank you for the oppertunity to quote & look forward to hearing from you.

Terms & Conditions

Please note:
This quotation is based on the information provided, and may change if additional information is forthcoming, or specifications change.

Exclusions:
This quotation does not include photography, stock imagery, externally commissioned research, font licensing, copywriting, paper, printing, third-party artwork, and/or material needed for the project.

Payment:
This quotation is valid for 30 days. Upon acceptance of the quotation, a 50% payment is required, remainder invoiced upon delivery of final artwork. All artwork, design and development work remains the property of Walters & Co until paid in full.

Errors and omissions:
It is the Client’s responsibility to check proofs carefully for accuracy in all respects, ranging from spelling to technical illustrations. Walters & Co is not liable for errors or omissions.

Walters & Co (Pty) Ltd
4 Plein Street, Anglo Building
1st Floor, Stellenbosch
South Africa

hello@waltersandco.com
+27 (0)83 514 1546