Energy Company


Proposal



New Brand Identity

01 July 2022




Proposal



New Brand Identity

01 July 2022



Proposal

New Brand Identity
01 July 2022 


Objective


A new energy company has been formed to lead the transition in the private renewable energy sector and to create a positive impact on the African continent. It’s an agile and disruptive company that aims to establish a "many to many" energy model resulting in a true private utlity grid. 

A Brand Identity is needed to position the company as a leader in the energy field and also express the company's vision and unique business strategy. It has to convey a strong sense of innovation and ambition while reinforcing the company's drive in providing African solutions for Africa. The brand also needs to be aligned with the cultural and political sensitivities regarding energy within the current African context. A key requirement is that the brand is future-proof and remaims relevant as the company grows and expands.

We are excited about this project and look forward to working with you.

Johan Walters

Objective


A new energy company has been formed to lead the transition in the private renewable energy sector and to create a positive impact on the African continent. It’s an agile and disruptive company that aims to establish a "many to many" energy model resulting in a true private utlity grid. 

A Brand Identity is needed to position the company as a leader in the energy field and also express the company's vision and unique business strategy. It has to convey a strong sense of innovation and ambition while reinforcing the company's drive in providing African solutions for Africa. The brand also needs to be aligned with the cultural and political sensitivities regarding energy within the current African context. A key requirement is that the brand has longevity and remaims fitiing as the company grows and expands.

We are excited about this project and look forward to working with you.

Johan Walters

Timeframe

 

Timeframe

 

Commence with name generation and research

w / c 11 July 2022

Present name options 

w / c 18 July 2022

Commence with design and development of new identity

w / c 25 July 2022

Present identity design options

w / c 15 August 2022

Design refinement based on client feedback

w / c 22 August 2022

Compile Brand Guidelines 

w / c 29 August 2022

Delivery of brand assets

w / c 5 September 2022

Implimentation and launch of Brand Identity

w / c 5 September 2022


Investment

Name generation
Generation of 3 name options including domain verification and registration

Name generation
Generation of 3 name options including domain verification and registration (includes high-level concept presentation)

R15,000.00

R15,000.00

Design and development of new identity
Research and presentation of 2 identity design options based in final name selection

R40,000.00

R40,000.00

Identity refinement
Identity refinement based on client feedback ensuring alignment with business objectives and strategy (includes 2 reverts)

R10,000.00

R10,000.00

Creation of colour palette and font style
Process includes development of colour scheme and typography for logo and wordmark

R8,000.00

R8,000.00

Brand Guidelines illustrating brand specs and controls
Supplied in PDF format (20+ page document) for the purpose of logo replication, signage, printing, digital application and where the brand is applied to communication material

R15,000.00

R12,000.00

Creation of brand assets
Export of final artwork in open files including logo pack (JPEG, SVG, PNG formats)

R5,000.00

R5,000.00

Implimentation and launch
Implementation of the new Brand Identity across all business communications and digital properties. Cost will be based on the specified branded elements, stationery and collateral.

R0,000.00

R0,000.00

Total Excluding VAT

Total Excluding VAT

R93,000.00

R90,000.00

R90,000.00

R90,000.00

Next steps

 

Next steps

 

Terms & Conditions

 

If you agree to the Investment, please confirm your acceptance via email →
Once approved we will be in touch with your invoice details and proceed to schedule in the design work.

Thank you for the opportunity to quote.

If you agree to the Investment, please confirm your acceptance via email →

Once approved we will be in touch with your invoice details and proceed to schedule in the design work.

Thank you for the oppertunity to quote & look forward to hearing from you.

Terms & Conditions

 

Terms & Conditions

 

Please note:
This quotation is based on the information provided, and may change if additional information is forthcoming, or specifications change.

Exclusions:
This quotation does not include photography, stock imagery, externally commissioned research, font licensing, copywriting, paper, printing, third-party artwork, and/or material needed for the projects.

Payment:
This quotation is valid for 30 days. Upon acceptance of the quotation, a 50% payment is required, remainder invoiced upon delivery of final artwork. All artwork, design and development work remains the property of Walters & Co until paid in full.

Errors and omissions:
It is the Client’s responsibility to check proofs carefully for accuracy in all respects, ranging from spelling to technical illustrations. Walters & Co is not liable for errors or omissions. 

Walters & Co (Pty) Ltd
4 Plein Street, 
Anglo Building
1st Floor, Stellenbosch
South Africa

hello@waltersandco.com
+27 (0)83 514 1546

© Copyright Walters & Co 2018

© Copyright Walters & Co 2018

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