Creative CFO


Proposal



Website Solution

29 July 2022




Proposal



New Brand Identity

01 July 2022



Proposal

New Brand Identity
01 July 2022 


Objective


CreativeCFO is looking to redevelop their existing website. The objective is to create a world class professional platform that provides high-growth businesses with financial clarity, peace of mind and greater growth opportunities.

The high-level requirements for the new CreativeFCO website are as follows:

1. Develop a standalone website, separate from the existing Shopify site
2. Redesign website interface to be in line with new CI
3. Support for three geographic regions
4. Supporting different content per region
5. Blog functionality
6. Provide a way to create products and link to existing Shopify                    ecommerce platform
7. Provide functionality to manage recruitment positions and link to                 Calendly / Breezy
8. Provide functionality to manage team members

Objective


CreativeCFO is looking to redevelop their existing website. The objective is to create a world class professional platform that provides high-growth businesses with financial clarity, peace of mind and greater growth opportunities.


The high-level requirements for the new CreativeFCO website are as follows:

  1. Develop a standalone website, separate from the existing Shopify site.
  2. Redesign website interface to be in line with new CI
  3. Support for three geographic regions
  4. Supporting different content per region
  5. Blog functionality
  6. Provide a way to create products and link to existing Shopify ecommerce platform
  7. Provide functionality to manage recruitment positions and link to Calendly/Breezy
  8. Provide functionality to manage team members
     

We are excited about this project and look forward to working with you.

Johan Walters


Solution

 

Timeframe

 

Initial proposed solution

The initial idea proposed was to have three separate sites. The downsides to this approach are:

1. Complexity of managing multiple sites
     1. Content for multiple sites
          1. Three places to manage
               1. Blog items
               2. Products
               3. Team members
               4. Recruitment positions
     2. Maintenance and upgrades
          1. Increased maintenance costs
2. No way to easily share content between sites
     1. Blog items
     2. Team members
     3. Positions
     4. Products
3. Possible complexity around hosting multiple sites under single domain
4. No central way to geolocate the user, and redirect to appropriate region

 

Revised proposed solution

The solution of having three separate sites does not seem to be the best way to solve the problem of having multiple regions. We suggest the following solution instead:

1. Build one site, not three
2. The site has a backend layer able to handle logic around:
     1. Geo-location
     2. Multi-region routing
     3. Dynamic content management
          1. Blogs
          2. Products
          3. Positions
          4. Team members

The proposed solution means that there is one central place to manage all three sites.

 

How will it work?

1. Three regions, one site
     1. When a user visits the site, geo-location is used to identify the location of the user and route him/her to the relevant               geography
     2. Most likely, the URL structure will be something like www.creativecfo.com/za
     3. The user should also be able to switch regions if needed by using a dropdown I the main nav
2. Static content
     1. Much of the site is made up of static content e.g. homepage content. There will be support to render different static               content partials depending on which region.
     2. This will allow different static content on the homepage based on the selected region.
3. Dynamic content
     1. The site makes use of various pieces of dynamic content that change more often:
                    1. Blog items
                    2. Career positions
                    3. Products
                    4. Team members
     2. The administrator will be able to manage these various dynamic items from a single backend, instead of three.
     3. When creating various pieces of dynamic content, there will be an option to select which region the content should be            available on.
     4. Take for example a blog post. A blog post can be specific to a region, or relevant to all three regions. So, instead of               loading the blog post three times, it is created once and pushed to the relevant regions.
4. Administrator permissions
     1. You may want certain administrators to manage content for all three regions, while limiting others to certain regions.               This will be baked in. 

Timeframe


Phase 1: Discovery and planning

1 Week, commencing 8 August 2022

Phase 2: Website Design

2 weeks, commencing 15 August 2022

Phase 3: Website Development

3 weeks, commencing 29 August 2022

Time frame: Estimated project time: 6-8 weeks, excluding testing.


Investment

Phase 1: Discovery and planning

To prevent scope creep and to set expectations, we will do research and
planning before any design or development commences. This will include:
• Creating wireframes
• Defining user flow logic
• Define additional elements (eg: diagrams, infographics etc)

Name generation
Generation of 3 name options including domain verification and registration (includes high-level concept presentation)

R5,000.00

R15,000.00

Phase 2: Website Design

• Front end design and style sheets
• Creation of graphic elments 
• Responsive layouts
• High res mockup of website look and feel (for sign-off)

R35,000.00

R40,000.00

Phase 3: Website Development

• A custon solution will be developed that is robust, secure, fast
  and scalable. To achieve this, Ruby programming language will be            used. 
• Other technologies include HTML5, CSS and Javascript to
  power the public-facing front-end, and the administrative dashboard.

 

R80,000.00

R10,000.00

Total Excluding VAT

Total Excluding VAT

R120,000.00

R90,000.00

R90,000.00

R90,000.00

Next steps

 

Next steps

 

Terms & Conditions

 

If you agree to the Investment, please confirm your acceptance via email →
Once approved we will be in touch regarding billing details and proceed to schedule in the design work.

Thank you for the opportunity to quote.

If you agree to the Investment, please confirm your acceptance via email →

Once approved we will be in touch with your invoice details and proceed to schedule in the design work.

Thank you for the oppertunity to quote & look forward to hearing from you.

Terms & Conditions

 

Terms & Conditions

 

Please note:
This quotation is based on the information provided, and may change if additional information is forthcoming, or specifications change.

Exclusions:
This quotation does not include photography, stock imagery, externally commissioned research, font licensing, copywriting, paper, printing, third-party artwork, and/or material needed for the projects.

Payment:
This quotation is valid for 30 days. Upon acceptance of the quotation, a 50% payment is required, remainder invoiced upon delivery of final artwork. All artwork, design and development work remains the property of Walters & Co until paid in full.

Errors and omissions:
It is the Client’s responsibility to check proofs carefully for accuracy in all respects, ranging from spelling to technical illustrations. Walters & Co is not liable for errors or omissions. 

Walters & Co (Pty) Ltd
4 Plein Street, 
Anglo Building
1st Floor, Stellenbosch
South Africa

hello@waltersandco.com
+27 (0)83 514 1546

© Copyright Walters & Co 2018

© Copyright Walters & Co 2018

Footer logo