Creative CFO


Rebrand of Corporate Identity
13 May 2022


Rebrand of Corporate Identity
13 May 2022 


Creative CFO has grown rapidly and expanded its service and product offering. With growth comes the need to ensure that your brand is aligned to your business strategy. A rebrand presents the opportunity to position your business accurately in the market and ensure congruency with your business vision. 

Creative CFO's aspirations to accelerate the growth of SME's unlocks an energy that should to be captured in the brand. A key requirement is that the brand needs to function in both the financial service sector as well as the capital investment sector. We propose a complete rebrand as the first step of a possible three phase process, followed by a brand rollout and website overhaul.

We look forward to working with you.

Johan Walters





Commence with design and development of new identity

w / c 23 May 2022

Establish colour theme and font style

w / c 13 June 2022

Present identity design options

w / c 20 June 2022

Present design refinement based on client feedback

w / c 27 June 2022

Compile Brand Style Guide

w / c 11 July 2022

Delivery of brand assets

1w / c 18 July 2022


Concept, design and development of new Corporate Identity
Includes research and presentation of 2 identity design options


Identity Refinement
Based on client feedback the identity will be refined to align with the business objectives, strategy and proposed design direction (includes 2 reverts)


Creation of colour palette and font style
Process includes development of colour scheme and typography for logo and wordmark


Brand Style Guide illustrating brand specs and controls
Supplied in PDF format (20+ page document) for the purpose of logo replication, signage, printing, digital application and when the brand language is applied to communication material


Creation of brand assets
Export of master artwork in open files, creation of logo pack (JPEG, SVG, PNG formats) as well as digital properties (Social media assets)


Total Excluding VAT



Terms & Conditions


Terms & Conditions


Please note:
This quotation is based on the information provided, and may change if additional information is forthcoming, or specifications change.

This quotation does not include photography, stock imagery, externally commissioned research, font licensing, copywriting, paper, printing, third-party artwork, and/or material needed for the projects.

This quotation is valid for 30 days. Upon acceptance of the quotation, a 50% payment is required, remainder invoiced upon delivery of final artwork. All artwork, design and development work remains the property of Walters & Co until paid in full.

Errors and omissions:
It is the Client’s responsibility to check proofs carefully for accuracy in all respects, ranging from spelling to technical illustrations. Walters & Co is not liable for errors or omissions. 

Walters & Co (Pty) Ltd
4 Plein Street, 
Anglo Building
1st Floor, Stellenbosch
South Africa
+27 (0)83 514 1546

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© Copyright Walters & Co 2018

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