Objective

An established Software company, GoDoChurch, have decided to pivot and return to their passion for strategic church administration. Their goal is to serve the Church not just with tools, but with resources and content that will greatly simplify church operations. In order to realise this vision, they have decided to implement an all-new name and brand identity.

The new identity needs to position the company as the go-to resource hub and software system for churches in South Africa. It needs to be simple, approachable and convey a strong sense of innovation and ambition. The brand should also communicate the company's drive in providing African solutions for Africa by simplifying the red tape and bureaucratic feel of church operations.

A key requirement is that the brand is future-proof and remains relevant as the company grows and expands.

We are excited about this project and look forward to working with you.

Johan Walters

Objective

An established Software company, GoDoChurch, have decided to pivot and return to their passion for strategic church administration. Their goal is to serve the Church not just with tools, but with resources and content that will greatly simplify church operations. In order to realise this vision, they have decided to implement an all-new name and brand identity.

The new identity needs to position the company as the go-to resource hub and software system for churches in South Africa. It needs to be simple, approachable and convey a strong sense of innovation and ambition. The brand should also communicate the company's drive in providing African solutions for Africa by simplifying the red tape and bureaucratic feel of church operations.

A key requirement is that the brand is future-proof and remains relevant as the company grows and expands.

We are excited about this project and look forward to working with you.

Johan Walters

Timeframe

Commence with name generation and research

w / c 29 July 2024

Present name options

w / c 05 February 2024

Commence with design and development of new identity

w / c 12 February 2024

Present identity design options

w / c 26 February 2024

Design refinement based on client feedback

w / c 04 March 2024

Compile Brand Guidelines

w / c 18 March 2024

Delivery of brand assets

w / c 18 March 2024

Implimentation and launch of Brand Identity

w / c 25 March 2024

Investment

Name generation
Generation of 3 name options including domain verification and registration

Name generation
Generation of 3 name options including domain verification and registration (includes high-level concept presentation)

R12,000.00

Design and development of new identity
Research and presentation of 2 identity design options based in final name selection

R30,000.00

Identity refinement
Identity refinement based on client feedback ensuring alignment with business objectives and strategy (includes 2 reverts)

R4,000.00

Creation of colour palette and font style
Process includes development of colour scheme and typography for logo and wordmark

R8,000.00

Brand Guidelines illustrating brand specs and controls
Supplied in PDF format (20+ page document) for the purpose of logo replication, signage, printing, digital application and where the brand is applied to communication material

R16,000.00

Creation of brand assets
Export of final artwork in open files including logo pack (JPEG, SVG, PNG formats)

R4,000.00

Implimentation and launch
Implementation of the new Brand Identity across all business critical communications and digital properties (includes digital email signature, Word docs and Social media badges etc.) Additional costs will be calculated based on the specified branded elements, stationery and collateral.

R6,000.00

Total Excluding VAT

R80,000.00

Next steps

Terms & Conditions

If you agree to the Investment, please confirm your acceptance via email →
Once approved we will be in touch with your invoice details and proceed to schedule in the design work.

Thank you for the opportunity to quote.

If you agree to the Investment, please confirm your acceptance via email →
Once approved we will be in touch with your invoice details and proceed to schedule in the design work.

Thank you for the oppertunity to quote & look forward to hearing from you.

Terms & Conditions

Please note:
This quotation is based on the information provided, and may change if additional information is forthcoming, or specifications change.

Exclusions:
This quotation does not include photography, stock imagery, externally commissioned research, font licensing, copywriting, paper, printing, third-party artwork, and/or material needed for the projects.

Payment:
This quotation is valid for 30 days. Upon acceptance of the quotation, a 50% payment is required, remainder invoiced upon delivery of final artwork. All artwork, design and development work remains the property of Walters & Co until paid in full.

Errors and omissions:
It is the Client’s responsibility to check proofs carefully for accuracy in all respects, ranging from spelling to technical illustrations. Walters & Co is not liable for errors or omissions.

Walters & Co (Pty) Ltd
4 Plein Street, Anglo Building
1st Floor, Stellenbosch
South Africa

hello@waltersandco.com
+27 (0)83 514 1546