Objective

Beyond provides remote cold chain monitoring and control solutions to the world’s most vital healthcare organisations. With the global shift towards ‘one health’ (the interconnection between people, animals, plants, and their shared environment) Beyond has identified the need to align with this new multisectoral market.

1. Brand Identity Design

To achieve this, an updated Visual & Brand Identity is proposed. This provides the opportunity to:

• reposition Beyond as the leading global player in ‘one health’ cold chain
monitoring solutions
• communicate a shift it its key messaging, i.e. protecting the health
of all living things by maintaining the integrity of the cold chain
• frame the various business functions (product, platform & technical
services) under a strong, consolidated brand

Key requirements are that the update should convey a sense of credibility and that the brand is future-proof, remaining relevant as the company grows and expands.

2. Website Design

In addition, a redesign of the current website is proposed. The objective is to build a world class professional platform that:

• improves online presence
• communicate Beyond's new focus on 'one health' through key
messaging and visuals
• remap the user journey for specific markets to navigate the site and information relevant to them

Technical requirements for the website include:

1. 3rd party web app integration
2. Enterprise level hosting (speed & access)
3. Secure CMS
4. Fully responsive front-end
5. Blog functionality
6. Browser optimization
7. Fact sheet downloads
8. Online forms
09. Article and/or fact sheet archiving

We are excited about this project and look forward to working with you.

Johan Walters
Founder, Walters & Co

Objective

Beyond provides remote cold chain monitoring and control solutions to the world’s most vital healthcare organisations. With the global shift towards ‘one health’ (the interconnection between people, animals, plants, and their shared environment) Beyond has identified the need to align with this new multisectoral market.

1. Brand Identity Design

To achieve this, an updated Visual & Brand Identity is proposed. This provides the oppertunity to:

• reposition Beyond as the leading global player in ‘one health’ cold
chain monitoring solutions
• communicate a shift it its key messaging, i.e. protecting the health
of all living things by maintaining the integrity of the cold chain
• frame the various business functions (product, platform &
technical services) under a strong, consolidated brand

Key requirements are that the update shoud convey a sense of credibility and that the brand is future-proof, remaining relevant as the company grows and expands.

2. Website Design

In addition, a redesign of the current website is proposed. The objective is to build a world class professional platform that:

• improves online presence
• communicate Beyond's new focus on 'one health' through key
messaging and visuals
• remap the user journey for specific markets to navigate the site and information relevant to them

Technical requirements for the website include:

1. 3rd party web app integration
2. Enterprise level hosting (speed & access)
3. Secure CMS
4. Fully responsive front-end
5. Blog functionality
6. Browser optimization
7. Fact sheet downloads
8. Online forms
09. Article and/or fact sheet archiving

We are excited about this project and look forward to working with you.

Johan Walters
Founder, Walters & Co

Objective

Beyond provides remote cold chain monitoring and control solutions to the world’s most vital healthcare organisations. With the global shift towards ‘one health’ (the interconnection between people, animals, plants, and their shared environment) Beyond has identified the need to align with this new multisectoral market.

1. Brand Identity Design

To achieve this, an updated Visual & Brand Identity is proposed. This provides the oppertunity to:

• reposition Beyond as the leading global
player in ‘one health’ cold chain
monitoring solutions
• communicate a shift it its key messaging, i.e.
protecting the health of all living things
by maintaining the integrity of the cold chain
• frame the various business functions
(product, platform & technical services)
under a strong, consolidated brand

Key requirements are that the update shoud convey a sense of credibility and that the brand is future-proof, remaining relevant as the company grows and expands.

2. Website Design

In addition, a redesign of the current website is proposed. The objective is to build a world class professional platform that:

• improves online presence
• communicate Beyond's new focus on 'one
health' through key messaging and visuals
• remap the user journey for specific markets
to navigate the site and information relevant
to them

Technical requirements for the website include:

1. 3rd party web app integration
2. Enterprise level hosting (speed & access)
3. Secure CMS
4. Fully responsive front-end
5. Blog functionality
6. Browser optimization
7. Fact sheet downloads
8. Online forms
09. Article and/or fact sheet archiving

We are excited about this project and look forward to working with you.

Johan Walters
Founder, Walters & Co

Timeframe

Research and framing: 2 weeks

Design and development of new Brand Identity & Graphic Assets: 3 - 4 weeks

Compile & Update Brand Guidelines: 2 weeks

Website Design: 3 weeks

Website Development: 3 - 4 weeks

Implimentation and launch of new Brand Identity: TBA

Estimated project time: 12 - 14 weeks

Research and framing:
2 weeks

Design and development of new Brand Identity & Graphic Assets:
3 - 4 weeks

Compile & Update Brand Guidelines:
2 weeks

Website Design:
3 weeks

Website Development:
3 - 4 weeks

Implimentation and launch of new Brand Identity:
TBA

Investment

1. Brand Identity Design

Research and framing
Design research and framing of Brand Architecture

R10,000.00

Design and development of Brand Identity
Presentation of comprehensive Brand Identity option

R50,000.00

Identity refinement
Identity refinement based on client feedback ensuring alignment with business objectives and strategy (includes 2 rounds of revisions)

Identity refinement
Identity refinement based on client feedback ensuring alignment with business objectives and strategy (includes 2 revisions)

R10,000.00

Creation of colour palette and font style
Process includes development of colour scheme and typography for logo, wordmark and/or graphic assits

Creation of colour palette and font style
Process includes development of colour scheme and typography for logo and wordmark

R10,000.00

Brand Guidelines illustrating Brand specs and controls
Comprehensive document supplied in PDF format (20+ page document) for the purpose of logo replication, signage, printing, digital application and where the brand is applied to communication material.
Note: The option of a fully interactive online Brand Portal is also available

Brand Guidelines illustrating Brand specs and controls
Comprehensive document supplied in PDF format (20+ page document) for the purpose of logo replication, signage, printing, digital application and where the brand is applied to communication material. Note: The option of a fully interactive online Brand Portal is also available

R20,000.00

Image and Photography Guidelines
Image specification and photogrpahic guidelines & principles

R15,000.00

Creation of Brand assets
Export of final artwork in open files and delivery of logo pack (JPEG, SVG, PNG formats)

Creation of Brand assets
Export of final artwork in open files including logo pack (JPEG, SVG, PNG formats)

R5,000.00

Delivery of Brand Elements
Required Brand Elements inlcude:

• Design of the company profile (8pg)
• Design of product sheets (2-4pg x 3 for human, animal, food)
• Design of the presentation / presentation template
• Social media posts design template

Delivery of Brand Elements
Required Brand Elements inlcude:

• Design of the company profile (8pg)
• Design of product sheets (2-4pg x 3 for human, animal, food)
• Design of the presentation / presentation template
• Social media posts design template

R50,000.00

Subtotal

Total Excluding VAT

R170,000.00

R165,000.00

R170,000.00

R120,000.00

2. Website Design

Phase 1: Discovery and planning

To prevent scope creep and to set expectations, research and
planning will be done before any design or development commences. This will include:
• Test site map integrity
• Defining user flow logic & journey
• Mapping of content navigation
• Define required graphic elements (eg: diagrams, infographics etc)

Phase 1: Discovery and planning

To prevent scope creep and to set expectations, research and
planning will be done before any design or development commences. This will include:
• Test site map integrity
• Defining user flow logic & journey
• Mapping of content navigation
• Define required graphic elements (eg:
diagrams, infographics etc)

R10,000.00

Phase 2: Website Design

• Front end design and creation UI elements
• Implimentation of new Visual Identity & graphic elements
• Establish responsive layouts
• High fidelity mockup of website look and feel (for sign-off)

Phase 2: Website Design

• Front end design and creation UI elements
• Implimentation of new Visual Identity & graphic elements
• Establish responsive layouts
• High fidelity mockup of website look and feel (for sign-off)

R50,000.00

Phase 3: Website Development

A lean, yet robust solution will be developed that includes HTML5, CSS and Javascript to power the public-facing front-end. Development includes site testing and domain transfer (if required)

Phase 3: Website Development

A lean, yet robust solution will be developed that includes HTML5, CSS and Javascript to power the public-facing front-end. Development includes site testing and domain transfer (if required)

Phase 3: Website Development

A lean, yet robust solution will be developed that includes HTML5, CSS and Javascript to power the public-facing frontend. Development includes site testing and domain transfer (if required)

R35,000.00

Subtotal

Total Excluding VAT

R95,000.00

TOTAL Excluding VAT

TOTAL Excluding VAT
R215,00.00

Total Excluding VAT

TOTAL Excluding VAT

R265,000.00

TOTAL Excluding VAT
R265,00.00

R256,000.00

R265,000.00

Next steps

Terms & Conditions

If you agree to the Investment, please confirm your acceptance via email →
Once approved we will be in touch regarding billing details and proceed to schedule in the design work.

Thank you for the opportunity to quote.

If you agree to the Investment, please confirm your acceptance via email →
Once approved we will be in touch regarding billing details and proceed to schedule in the design work.

Thank you for the oppertunity to quote & look forward to hearing from you.

Terms & Conditions

Please note:
This quotation is based on the information provided and may change if additional information is forthcoming or if specifications change.

Exclusions:
This quotation does not include photography, stock imagery, font licensing, copywriting, externally commissioned research, third-party artwork, printing and/or material needed for the projects.

Payment:
This quotation is valid for 30 days. Upon acceptance of the quotation, a 50% payment is required, remainder invoiced upon delivery of final artwork. All artwork, design and development work remains the property of Walters & Co until paid in full.

Errors and omissions:
It is the Client’s responsibility to check proofs carefully for accuracy in all respects, ranging from spelling to technical illustrations. Walters & Co is not liable for errors or omissions.

Walters & Co (Pty) Ltd
4 Plein Street, Anglo Building
1st Floor, Stellenbosch
South Africa

hello@waltersandco.com
+27 (0)83 514 1546